Online Knowledge Questionnaire ?
1- Is your website registered in your name for
the next 10 years? Yes or No
2- If you sell products at retail, do you have an Affiliate Program? Yes or No
3- If your website has a point of view, do you communicate that with a newsletter
or BLOG? Yes or No
4- Do you know what META Tags are? Yes or No
5- If you sell your product on-line, is your shopping cart search engine friendly?
Yes or No
6- Do you have a Flash introduction that precedes your main information navigation
page? Yes or No
7- Is your website in Frames? Yes or No
8- Do you have your contact information on every page of your website? Yes or No
9- Have you ever heard of the term: Cascading style sheets or CCS? Yes or No
10- Does your website contain a sitemap? Yes or No
1- YES. Recent comments has Google looking out not only
how long the site has been owned, but also how long it has been live and how for
what length of time the domain name owner has paid for the ownership in advance.
2- YES. If you said “No” you are missing one of the most cost effective
methods of selling your merchandise online. While not for every site, affiliate
programs are staples of all major retailers.
3- YES. If you said “No” then your site content and online marketing
efforts will languish and be superseded by competition that understands the power
of this simple to install and use tool.
4- YES. This is Internet 101 stuff. If you don’t know what this means, please
ask. Now there is much discussion on how effective they are, “if” they
are even used by search robots and the like, but as a wise person said to me: “It’s
all about blocking and tackling”, so don’t miss the easy basics.
5- YES. The importance of search engines can’t be understated. If your content
is in an ecommerce shopping cart, then the shopping cart must be search engine friendly.
If you don’t know if your ecommerce solution is search engine friendly then
I can guarantee you that it isn’t.
6- NO. Stop using Flash introductions immediately. You are easily losing 30% to
40% of your audience if you continue to use this outdated design feature.
7- NO. If you answered “Yes” you should know that you should never use
frames unless someone is pointing a gun at your head. This is the last bastion of
poor design and online usage. 8- Nothing good ever happens with a frames site.
9- YES. If you answered “Yes”, this simple contact information easily
found by your site visitors will make you a hero.
10 YES. This is also one of the acceptable ways to add non-blockable popups on your
site and keep your search engine friendly designation.
Grades based on number of “yes” answers to the questions:
10: “A”, Places you in the “gets
it” column, probably tweaking and improving all the time.
7-9: “B”, Close with lots of upside in improving your website and online
4-6: “C”, Working with a firm should entail a good amount of training
and education to clearly get more value from the internet.
3 or less As a “Newbie” you need a trusted source to walk you through
the Internet opportunity. The Internet is not a sprint, it is a marathon. Just because
you are only starting now to value the importance of the Internet does not mean
you can’t catch up. As I have heard it said most recently, ”We are just
at the start of the beginning”.